Supported ventures

AssetShare

Assetshare (Pty) Ltd

Brands: Assetshare

Flagship product: Assetshare Online Machinery Rental Marketplace; Escrow-Protected Rental Management System; Contractor–Machine Matching Tool; Owner Analytics Dashboard

Founding team:

  • Tebogo Mpe (Founder & CEO): Quantity Surveyor with 6+ years’ experience in building, mechanical/electrical environments, civil works, and bulk services
  • Tumelo Matlala: Medical doctor with tech-startup experience (San Francisco)
  • Karabo Sekhame: Chartered Accountant with 5+ years in management consulting
  • Benneth Mathebula: Software Developer with 5+ years back-end development expertise
  • Monique Grobler: UI/UX and marketing specialist with 6+ years experience.
  • Kagiso Matlala: Finance student with entrepreneurial experience in the automotive sector

Application: Web-based marketplace and rental management platform for construction machinery owners and contractors

Sector/Industry: Technology / Construction Technology (ConTech)

Subsector: Equipment Rental Marketplace; Digital Procurement; Construction Operations Management

Year founded and commenced operations: 2023

Year partnered with TuksNovation: 2024

Contact email address: info@assetshare.co.za 

Website: assetshare.co.za

 

Description

Assetshare is a South African construction technology platform that connects machinery owners and contractors through a secure, efficient, and transparent rental marketplace. The platform streamlines the sourcing, quotation, and rental of construction equipment, while its built-in escrow system ensures that payments are only released once the machine reaches the contractor’s site. Assetshare also offers owners a powerful analytics dashboard to track utilisation, performance trends, and rental opportunities. The result is improved asset productivity, reduced downtime, and simplified contractor procurement.

Growth Objectives

  • Scale machinery supply across all major South African provinces to increase availability and reduce geographical gaps
  • Drive contractor adoption through structured pilot programmes, quoting tools, and value-added digital features
  • Enhance the recommendation engine that suggests optimal machinery based on project details
  • Integrate predictive analytics for utilisation and maintenance forecasting
  • Expand strategic partnerships with rental companies, SMEs, and construction firms
  • Position Assetshare as the leading digital marketplace for construction machinery in Southern Africa

Differentiation/Value Proposition

  • Escrow-Based Payment Protection: Ensures that owners are paid securely only once machines reach the contractor’s site
  • Advanced Matching Engine: Recommends the most suitable machinery based on project scope, improving procurement accuracy
  • Owner Analytics Dashboard: Real-time utilisation, rental performance trends, and data-driven insights
  • Verified Machinery Listings: Ensures accuracy and reliability of equipment information
  • Digital Quotation & Workflow Tools: Reduces manual procurement processes and speeds up contractor decision-making
  • Marketplace Model: Unlocks underutilised machinery owned by small to medium contractors and rental operators

Business Stage/Phase

Early-stage, post-MVP; currently in market validation, pilot acquisition, and active transaction-pushing phase

Investment Stage/Phase

Seed stage

Investment Raised

Seed funding secured from Google in 2024 worth R1,000,000.00