Supported ventures

Claimly

Claimly (Pty) Ltd

Brands: Claimly

Founding team: Thabo Sibusiso Ketsise

Application: Mobile-first web platform for purchasing and managing excess fee cover policies.

Sector/Industry: Insurtech

Subsector: Motor Vehicle Excess Cover

Year founded and commenced operations: 2024

Year partnered with TuksNovation: 2025

Description

Claimly is an innovative Insurtech start-up providing short-term insurance solutions tailored to cover excess fees on approved motor vehicle insurance claims. Focused on affordability, speed, and simplicity, Claimly enables motorists to protect themselves from the financial shock of paying high excess fees when lodging claims with their primary insurer.

Through a seamless mobile-first platform, clients can purchase flexible cover options ranging from R3,000 to R15,000 in excess fee protection, positioning Claimly as an accessible financial safety net for South African motorists.

Growth Objectives

  • Launch and onboard 1,500 active policyholders within 12 months of MVP launch.
  • Expand product offering into household and content insurance excess cover by Q2 2026.
  • Develop actuarial and AI-based pricing and risk models to personalise premiums.
  • Secure partnerships with at least three vehicle insurers or intermediaries by Q3 2025.
  • Position Claimly as the leading excess fee cover provider in township and middle-income markets by 2027.

Differentiation/Value Proposition

Claimly differentiates itself by offering stand-alone, on-demand excess fee cover — a service traditionally bundled within expensive, inflexible insurance products. Our pricing structure ranges from R50 to R200 per month, providing cover for excess fees between R3,000 and R15,000, making high-value financial protection accessible to township motorists, middle-income earners, and taxi fleet operators.

By decoupling excess cover from primary insurance and delivering it through a mobile-first digital platform, Claimly lowers the entry barrier to insurance participation while addressing a critical financial pain point. Our streamlined, affordable, and transparent pricing model ensures clients pay only for what they need, when they need it,disrupting a market dominated by one-size-fits-all products and positioning Claimly as a consumer-first Insurtech brand.

Business Stage/Phase

Pre-Revenue / Minimum Viable Product (MVP) Development Stage.

Currently refining the business model, financial and risk pricing frameworks, and digital platform.

Investment Stage/Phase

Seeking funding for platform development, regulatory compliance, marketing, and initial risk capital for policy
underwriting.