Supported ventures

GroceiFy

Groceify-sa by Usapho Afri-trade (Pty) Ltd

Brands: GrocieFy-SA

Flagship product: Digital grocery comparison platform for university students

Founding team: Luyanda Mchunu (Founder & Operations)

Application: GrocieFy-SA helps students and low-income households compare grocery prices across nearby stores, access real-time specials, and minimize food waste

Sector/Industry: Retail Technology

Subsector: E-commerce, FoodTech, Consumer Services

Year founded and commenced operations: 2024

Year partnered with TuksNovation: 2025

 

Description

GrocieFy-SA is a student-led digital platform that helps South African university students and low-income consumers compare grocery prices from multiple nearby retailers in real-time.

It reduces food costs, supports smarter budgeting, and combats food waste by highlighting expiring or surplus stock. GrocieFy-SA is designed to be simple, mobile-friendly, and scalable to regions where food access and affordability are a growing concern.

Growth Objectives

  • Launch GrocieFy-SA across all major campuses in KZN by 2025
  • Finalize partnerships with at least 10 local retailers and 3 delivery services
  • Roll out to 3 additional provinces by Q1 2026
  • Reach 100,000 users by the end of 2026

Differentiation/Value Proposition

GrocieFy-SA uniquely combines grocery price comparison, budget planning tools, and food waste reduction features in one platform.

Targeted at students and low-income users, it stands out by focusing on local retailer partnerships and community-centered savings.

Business Stage/Phase

Prototype / Early Traction Phase

Investment Stage/Phase

Pre-Seed

Investment Raised

R75,000 from pitch competitions, including UKZN Battle of All Campuses, the first round of Amrut, Nector Finance Pitch battle, Innovathon 2024, and Standard Bank Innovation Challenge (Target: R220,000 for prototype scale-up and pilot rollout)