Supported ventures

LOPSA

LOPSA (Pty) Ltd

Brands: Nature’s way

Founding Team: A platform (mobile and web app for consumers, web app for businesses) that allows consumers to exchange/convert loyalty points from one business to another

Founding team: Philokuhle Collin Majozi, Vukani Lawrence Majozi

Application: FCross-brand loyalty points exchange platform for consumers and small businesses

Sector/Industry: Financial technology (FinTech)

Subsector: Loyalty programs, rewards interoperability, consumer engagement

Year founded and commenced operations: 2024

Year partnered with TuksNovation: 2024

Website: lopsa.co.za 

Description

LOPSA proposes a blockchain-based platform that enables consumers to exchange loyalty points across different businesses, giving them collective buying power. The platform also allows businesses to sell goods and services, generating income from their own and other businesses’ loyalty points. It will be available as a mobile and web app for consumers and a web app for businesses.

Growth Objectives

To develop a disruptive technology platform that allows consumers to exchange loyalty points, and to gain a higher market share in the South African loyalty programmes market, which is projected to reach R10.6 billion.

Differentiation/Value Proposition

LOPSA offers a platform that bridges the gap between loyalty programmes, allowing consumers to spend their points at any participating business.

This creates new revenue streams for businesses by enabling them to access a larger loyalty points market and sell goods and services directly on the platform using loyalty currency.

It addresses the current limitation of siloed loyalty programmes where consumers accumulate unused points and businesses lose opportunities to gain market share.

Business Stage/Phase

The company is in the proof-of-concept and early testing phase:

  • TRL 3: Initial concept validated; platform architecture and user requirements completed
  • Platform development underway; testing phase initiated
  • Business onboarding milestone in progress

Investment Stage/Phase

Smartstra Solutions is seeking follow-on funding to complete development and scale operations:

  • Requires capital to finalize platform features and onboard pilot businesses
  • Exploring alternative funding strategies and partnerships
  • Preparing for commercialization and market entry

Investment Raised

Smartstra Solutions has raised funding from the following sources so far:

  • TIA Seed Fund grant – R250,000
  • The owner’s startup contribution