Supported ventures

Africa Mitaa Digital Services

Africa Mitaa Digital Services (Pty) Ltd, trading as “Mitaa”

Brands: Mitaa

Flagship product: Mzunguko Platform, Apex Hewa Wi-Fi Solutions.

Founding team: Maele Mothiba

Application: Digital onboarding, sales management, inventory tracking, digital payments, and business data analytics for informal and township-based businesses. Enabling internet access and digital inclusion for underserved communities via voucher-based Wi-Fi and event connectivity.

Sector/Industry: Digital Services & Technology, Fintech & Market Insights, Adtech & Marketing, ICT (Information & Communication Technology), Social Enterprise.

Subsector: Informal Market Digitization, Digital Financial Inclusion, Community Internet Access, Data Analytics for Emerging Markets.

Year founded and commenced operations: 2017

Year partnered with TuksNovation: 2025

Email address: Maele@mitaa.co.za

Website: mitaa.co.za

 

Description

Africa Mitaa Digital Services (Pty) Ltd (trading as “Mitaa”) is a digital innovation company focused on empowering South Africa’s informal and township economy. Through its flagship Mzunguko platform, Mitaa enables informal businesses to digitally register, manage sales, accept payments, and access valuable market insights. Mitaa also delivers affordable community internet access via Apex Hewa, connecting underserved areas to digital opportunities. By bridging technology and grassroots enterprise, Mitaa drives digital inclusion, market formalisation, and sustainable economic growth across Africa’s emerging markets

Growth Objectives

  • Successfully launch and pilot the Mzunguko platform with initial informal traders and community businesses.
  • Expand onboarding to reach 500+ township traders within the next 12 months.
  • Complete integration of digital wallet and inventory features for the Mzunguko ecosystem.
  • Scale Apex Hewa’s affordable Wi-Fi service to new communities and event venues.
  • Establish data partnerships with FMCGs and public sector stakeholders for actionable market insights.
  • Secure seed funding and strategic partnerships to drive national and regional expansion.
  • Build a robust, compliant technology and support team to enable sustainable, scalable growth.

Differentiation/Value Proposition

Mitaa uniquely bridges Africa’s informal economy with the digital mainstream. Through the Mzunguko platform, informal traders gain access to digital tools for registration, sales, payments, inventory, and real-time analytics—services historically inaccessible to this market.

Mitaa’s hybrid approach combines deep community relationships, data-driven insights, and scalable technology. With Apex Hewa, Mitaa extends affordable, localized Wi-Fi to communities, fueling digital participation and inclusion.

This integrated ecosystem not only empowers traders and youth but also delivers reliable market intelligence to partners and unlocks new channels for FMCGs, funders, and policymakers seeking real impact in underserved markets.

Business Stage/Phase

Product Development & Early Market Entry

The Mzunguko platform is currently in the advanced development and Prototype testing phase, with pilots launching in Deneysville Community where Mitaa through its partnership in Apex Hewa has access to 5000 daily internet users. Apex Hewa Wi-Fi is operational and expanding. The company is transitioning from proof-of-concept to initial commercialization, focused on user onboarding, product-market fit, and early partnerships.

Investment Stage/Phase

Seed Stage

Mitaa is currently at the Seed investment stage, focused on raising capital to complete MVP development, expand pilot deployments, and prepare for commercial scaling. The business is actively seeking early-stage investors and strategic partners to support technology refinement and market expansion.

Investment Raised

  • Bootstrapped by founder and supported by initial grant capital (R500,000.00) from Telkom Future Makers.
  • Additional funding and partnerships currently being pursued for scaling and MVP rollout.