Supported ventures

NouNou

NouNou (Pty) Ltd

Brands: NouNou

Flagship product: The NouNou mobile application; Hyperlocal on-demand food delivery service

Founding team: Kgothatso Ntsoane (Founder & CEO)

Application: Mobile application for on-demand, hyperlocal food and grocery delivery

Sector/Industry: Technology / E-commerce

Subsector: FoodTech / On-Demand Delivery / Platform Economy

Year founded and commenced operations: 2020, 2024

Year partnered with TuksNovation: 2025

Website: nounou.co.za

TikTok : tiktok.com/@nounouapp

 

Description

NouNou is a hyperlocal food delivery service specifically designed for South Africa’s townships. Through a simple and user-friendly mobile app, NouNou connects customers with their favourite local restaurants that are often excluded from major platforms.

By leveraging local knowledge and an efficient operational model, NouNou provides an affordable and fast delivery service (averaging 28 minutes), making convenience accessible to vibrant, historically underserved communities and driving economic growth from the ground up.

Growth Objectives

NouNou has successfully validated its business model and is seeking Seed funding to support the following critical growth objectives:

Operational Expansion: Purchase new delivery bikes to increase driver capacity, reduce delivery times further, and create more local jobs.

Technology & Product Development: Upgrade the app’s backend to automate manual tasks, improve operational efficiency, and add new features to increase sales and enhance the user experience.

Market Expansion: Build brand presence and launch operations in new, high-potential township markets across South Africa, replicating the successful model.

Differentiation/Value Proposition

NouNou’s value proposition is centered on its authentic, community-centric approach, which larger competitors cannot easily replicate:

Hyperlocal Focus: NouNou is built for townships, not just operating in them. This intimate market knowledge allows for superior logistics and a curated selection of truly local vendors.

Affordability: A lean operational model allows NouNou to offer significantly lower prices. A real-world comparison showed the same meal being R45 cheaper on NouNou than on a national competitor.

Community Integration and Trust: By hiring local drivers who are known within the community and providing a platform for small, local businesses, NouNou builds a level of trust and loyalty that goes beyond a simple transactional relationship.

Business Stage/Phase

NouNou is currently in the Seed / Early Traction Phase. The company has:

  • Developed and launched a functional mobile application with a 4.6-star user rating.
  • Proven its product-market fit with over 4,900 active users and 2,300+ completed orders.
  • Generated over R380,000 in revenue, validating the business model’s viability.
  • Established a strong initial brand presence and customer loyalty in its launch market.

Investment Stage/Phase

The company is at the Seed Investment Stage. This funding is focused on:

  • Scaling a proven, capital-efficient model.
  • Expanding the operational footprint to increase revenue and market share.
  • Investing in technology to build a scalable and defensible platform.
  • Achieving operational profitability in key markets to ensure long-term sustainability.

Investment Raised

R40,000 grant – Hollywood Foundation (Febraury 2024)