Supported ventures
Smart Avo
Smart Avo (Pty) Ltd
Description
Smart Avo is a new technology designed to track and trace fruit and vegetables from the field all the way to the consumer. The device consists of a handheld “laser-branding device” used to mark agricultural produce whilst still in the orchard on the tree with a permanent marking that is not detrimental to the development and quality of the produce.
This process creates a feedback mechanism otherwise unseen in the industry: the ability to track the fruits and vegetables produced by farmers can be used to prove ownership (and origin) in a market where possible theft of produce is present and traceability from the seller is required (enabling better quality control processes).